Keywords: How is it lower cost?
If customers who saw the brochure first and missed seeing the e-Map signage would take the physical brochures rather than downloading the e-Map.
By grouping the signage together with the brochures, management cut brochures cost by reducing the number of people taking the brochures as they would have had seen the e-Map signage.
Side note: It be helpful to use a black background with white font for the information that you want to convey. Why? >> Would you focus more to the white light when u are in the darkness OR would u be distracted by multiple tiny black dots of information scattered around? retail melbourne australia |