Keywords: 10th July 2015
WESFARMERS LIMITED
11TH FLOOR, WESFARMERS HOUSE
40 THE ESPLANADE
PERTH 6000
WESTERN AUSTRALIA
Attention:
Richard Goyder, AO
Managing Director, Wesfarmers Limited
Link EFTPOS Machine to Instant Photo Print Machine suits Customers who wants things done Fast
Dear Mr. Goyder,
I wish you well.
I wish that for the next Instant photo printing machine upgrade that you will consider the below idea:
Imagine you want to print instant photos from the KODAK machine at Officeworks (QV Mall, Melbourne city, VIC, Australia).
After you had transferred the photos via usb / smartphone app to the KODAK Machine; made the necessary edits and checked out. Normally the KODAK machine would print out a receipt for me to make payment at the cashier together with printing out the photos at the same time.
I wish you could use your powers to install the proposed below workflow on future machines:
After selecting the photos
User select checkout and shown amount that needs to be paid
User prompted to make payment via EFTPOS Machine (Paypass) link to KODAK machine before the photos are printed.
After payments are made, the photos (with a upper limit number) are printed.
For cash payments, a receipt is printed for user to make payment at cashier.
In summary, what are the cost to benefits ratio of linking EFTPOS machine (Paypass) to KODAK machine to max your salary, bonus and profits?
Imagine that you are a customer that want things done quickly and had selected instant photo print, but you have to queue 20 mins to make payment for the instant photos. How does that affect the branding image of Officeworks? Wouldn’t customers who would pay a premium for instant prints have debit/credit card to make payment via EFTPOS machine / Paypass?
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