Keywords: When you enter the railway station from the same exit, there are ZERO advertisements facing you. In comparison to the advertisements along the opposite exit at this angle, it is a vast difference.
Would it be possible for JCDecaux to implement an additional electronic advertising board on the white pillar (red arrow) in picture B facing the passengers walking in the direction as depicted in picture B?
What is the opportunity cost for missing out in showing ZERO advertisements to X no. of passengers that walk in the direction depicted in picture B over the electronic advertisement space rental lifespan for JCDecaux?
Nothing may change due to interesting reasons.
I hope this post serve as reference for determining the optimal positioning of advertisements board to maximise campaign message penetration rates. retail australia melbourne retail melbourne australia |